News for January 2010

Both Dick and Claire Knowles participated in a Massey University Sustainability Conference, in Auckland, New Zealand, at year-end 2009. Dick’s paper, “Leadership, a Key to Our Sustainable Future,” was well received by the attendees who quickly grasped the importance of the leadership approach presented in his paper. The broad participation of their organizations was seen as extremely important in building a credible sustainability effort. Those companies who involve their people are much less likely to be seen as just “green washing” (all talk and little real progress) in their sustainability efforts.